Match.com - U.S

I worked on Match.com before it was so acceptable to flip through people faces to find the love of your life. This campaign let people know that it was ok to look online to find love and break that stigma. We cast from the millions of people on Match.com and featured them in our ads to show all the interesting people out there looking for love. What felt like an impossible feat turned out to be tons of fun and we met so many incredible people. With all the online dating sites out there now, I think we broke that stigma.

The Match.com homepage turned into a guide featuring ANTM Judge, Jay Manual, giving user tips on making profiles click-worthy. There was also a blog to keep up with the users featured in the ads to see where their journey for love took them.

match.com - UK

The Brits took a pretty different approach to finding love online.